MSc Group Assignment: Bank Telemarketing and Machine Learning
Group Number: 7
Assignment Word Count: 2833
| Student Name |
Student ID |
| Aakriti Rohatgi |
22202097 |
| George Dominic |
22200969 |
| Karthik Varma Vadapalli |
22201096 |
| Koustav Das |
22200264 |
| Malavika Venkatesh |
22201920 |
ML Pipeline
ML pipeline
Explanatory Data Analysis
Solutions for the Next Marketing Campaign:
- Age: The next marketing campaign of the bank should target potential clients in their 30s or younger and 60s or older, it increases the likelihood of more term deposits subscriptions.
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- Job: Focus should be more on student and retired people. Retired individuals, tend to have more term deposits in order to gain some cash through interest payments.
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- Education: It is interesting to observe the “illiterate” have higher subscription. Even people with university degree seems interested.
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- Default, Housing and Loan status: It is evident that folks with no defaults have a higher likelihood to take a term deposit because of the presence of free cash.
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